Tech

When It Comes To Smartphone Lifespan, Brand Name Matters More Than Hardware

Many critics have denounced smartphone manufacturers in recent years for producing devices that quickly become obsolete, creating a "planned obsolescence" that is costly for consumers and the global environment. Yet while many consumers clamor for increased "repairability" - and thus longer lifespans - for these devices, a new Yale-led study finds that there is a more important factor in determining how long smartphones remain in use: Brand cache.
by staff reporter
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