Car Tech

How Ford Is Using Psychology With Its Crystal Diamond Light System

The automaker claims that the broader, even lighting helps reduce irritability with its drivers. Ever sat in traffic to the point that the sky has grown darker while you've been stewing in your vehicle and you're thoroughly frustrated by the time you finally get home? Ford lighting designers and engineers say this irritable mental state is partly due to poor automotive lighting and how drivers psychologically cope.
by Mark Lelinwalla
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