Articles by Sheng Alferez
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Gediminas Pazera: The Oxford-Trained Scientist Engineering Faster Medication Access for Hundreds of Thousands of Americans
Prior authorization rarely makes headlines, yet it decides whether patients get medicine this week or next month. At Develop Health, Gediminas Pazera helps keep that gate moving faster.
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Inside Attensira's Revolution: The Science of Making Businesses Visible to AI Engines
As AI chatbots like ChatGPT and Perplexity increasingly become the way people discover products and services, one question is emerging for businesses: how do you get cited—not just clicked? Karl-Gustav Kallasmaa, the solo founder of Attensira, has built a company around answering that question.
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How Billo Helps Brands Know Which Creator Videos Will Actually Convert on Socials
Brands that invest in creator videos often struggle to predict which clips will generate clicks, add-to-carts, and sales. Billo positions its CreativeOps system as a way to reduce that guesswork by using past campaign data to guide scripts, casting, and testing across major social platforms.
