
CES 2026 has been a milestone year for Enabot, a company that first gained fame for its playful, rolling "EBO" pet companions. This year, the Shenzhen-based innovator is signaling a major pivot. While they continue to support the "loneliness economy" with their robotic friends, Enabot is aggressively entering the spatial computing market, focusing on precision tools that bridge the gap between physical movement and virtual reality.
"Everything is almost AI integrated throughout the whole venue," a staff member noted, reflecting on the dominant trend of the show. "But we are showcasing Excel spatial tools for motion detection for AR and VR devices like Meta Quest headsets."
The Magic Ring: A Silent Revolution in Precision
The standout innovation at the Enabot booth is the Magic Ring, a wearable spatial tool designed to replace or enhance standard VR wristbands and controllers.
- Ultrasound Tracking: Unlike many controllers that rely on optical cameras (which can lose tracking in low light or "blind spots"), the Magic Ring uses ultrasound technology.
- Beyond Human Hearing: The ring is tracked through high-frequency noise that the "human ear cannot hear," allowing for a level of efficiency and precision that optical systems struggle to match.
- Seamless Integration: It is designed specifically for "spatial tools" and motion detection, aiming to provide a "better precision method" for users of headsets like the Meta Quest.
From Pet Toys to Spatial Giants

Enabot's evolution is a fascinating case study in brand transformation. Research into the company shows they have surpassed one million users worldwide, largely off the back of their EBO series—small, round robots that patrol homes and interact with pets.
However, the "Magic Ring" and their new suite of AR tools represent a shift toward high-performance hardware. They are moving from "solving functional problems" for pets to "meeting emotional and technical needs" for humans.
Positively Critical: The Wearable Challenge
While the ultrasound technology in the Magic Ring is a technical triumph, it faces the same "social friction" hurdles as any new wearable.
- The Form Factor Gamble: While a ring is theoretically more comfortable than a bulky wristband, the ergonomics of wearing a piece of tech on your finger during intense VR sessions—where sweat and high-velocity movements are common—will be a test for the hardware's durability.
- Ecosystem Locking: The ring is currently being pushed for existing devices like the Meta Quest. Its long-term success will depend on whether Enabot can convince major VR platforms to natively support their "silent noise" tracking rather than sticking with their own proprietary optical systems.
- The "Magic" Price Point: Enabot has historically been known for "affordable gadgets," but specialized spatial tools often carry a "pro" price tag. Keeping this technology accessible to the "evergreen consumer" while maintaining high-precision ultrasound sensors will be a difficult balance to strike.
What to Expect for CES 2027
When asked about the future, the Enabot team was clearly focused on deepening the intelligence of their products. While they were tight-lipped on the specifics of next year's "Magic" updates, the focus is shifting toward "efficiency."
"Our technology's alive, more efficient because it uses ultrasound technology," the staff shared. Looking toward 2027, we can expect Enabot to further integrate these spatial sensors back into their robotic line, perhaps creating home robots that can "see" and "hear" their environment with the same surgical precision as their new VR ring.
Enabot has successfully proven that they aren't just a "pet cam" company. They are becoming a serious player in the spatial computing world, using the same innovative spirit that made the EBO a household name to now challenge how we interact with virtual worlds.
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